Industry website design
Professional Website Design for Every Industry
No two businesses are the same, so why should every website look and work the same?
At Gee Web Design we create websites tailored to your industry, your customers and the way your business wins new enquiries. Whether you are a plumber chasing emergency call-outs, a barber taking online bookings or an accountant building trust with new clients, we design websites built around your goals.
Every website is mobile-friendly, SEO-ready and designed to help your business stand out on Google while turning more visitors into customers. Start with our complete guide to trades website design, or jump straight to the in-depth guide for your trade below.
Most requested specialisms
In-depth website design guides by trade
Our biggest trade specialisms have their own dedicated guides — covering the pages you need, what a site costs and how to get found for local searches.
Related guides
- Local SEO for plumbing companies
- What a plumbing website costs in the UK
- The pages every plumbing website needs
- Local SEO for electrical contractors
- What an electrician website costs
- The pages every electrician website needs
- Local SEO services for trades
- Our website design service
- Website packages from £250
Why it works
Why Industry-Specific Websites Perform Better
Your website should do more than look good. It should reflect how your customers search, what information they need and what finally encourages them to get in touch. Generic templates ignore all three.
An effective website for a plumber prioritises emergency contact buttons and local SEO, while a salon benefits from online booking and image galleries. A solicitor needs to build trust with clear service information, whereas a builder relies on project portfolios and testimonials. Same budget, completely different websites.
By designing around the needs of each industry we create websites that are more relevant to both your customers and to search engines — and relevance is what Google rewards.
Every industry has different customers
An emergency call-out customer and a homeowner planning an extension are looking for completely different things. Your website should speak to the one that pays your bills.
Different businesses need different conversion paths
Some industries convert on a phone call, some on a booking, some on a downloadable guide. We design the shortest sensible path to the action you want.
Google rewards relevant, helpful content
Pages written specifically about your trade, in the language your customers use, outrank thin generic 'web design' copy every time.
Specialist websites simply convert better
When a visitor lands on a page that clearly understands their problem, they stop comparing and start enquiring.
Industries we work with
Industries We Design Websites For
Each page below covers what that trade or profession needs from a website, what we include and what it costs. If your sector is not listed, we almost certainly still build for it — just ask.
Trades
Websites that turn urgent local searches into booked jobs.
Plumber Website Design Guide
Emergency call-out banners, tap-to-call and 'plumber near me' local SEO.
View plumber guide websitesElectrician Website Design Guide
Certifications up front, EICR and EV charger pages that win domestic and landlord work.
View electrician guide websitesBuilder Website Design Guide
Before-and-after galleries and project pages that sell extensions before you quote.
View builder guide websitesPainter & Decorator Website Design Guide
Before-and-after room galleries and service pages for interior, exterior, wallpapering and spraying.
View painter & decorator guide websitesJoiner Website Design Guide
Project galleries grouped by job type and service pages for kitchens, wardrobes, staircases and windows.
View joiner guide websitesCarpenter Website Design Guide
First fix, second fix, roofs, timber frames, decking and flooring pages built to win local carpentry work.
View carpenter guide websitesRoofing Website Design Guide
Emergency call-outs, flat and pitched roofs, before-and-after galleries and storm damage pages.
View roofing guide websitesPlasterer Website Design Guide
Skimming, silicone render, dry lining, ceiling repairs and coving pages built around before-and-after work.
View plasterer guide websitesLandscaping & Driveway Website Design Guide
Block paving, resin, tarmac, patios, artificial grass, fencing and decking pages built around big project galleries.
View landscaping & driveway guide websitesKitchen Fitter Website Design Guide
Bespoke, luxury, budget and flat-pack kitchen pages built around before-and-after galleries and design consultation bookings.
View kitchen fitter guide websitesBathroom Fitter Website Design Guide
Wet room, en suite, accessible and full refurbishment pages built around before-and-after galleries and free design visits.
View bathroom fitter guide websitesFlooring Website Design Guide
Wood, laminate, LVT, vinyl, carpet, commercial flooring and restoration pages built around project galleries and free measures.
View flooring guide websitesScaffolding Website Design Guide
Domestic, commercial and industrial scaffolds, temporary roofs and access towers, with CISRS and insurance trust signals.
View scaffolding guide websitesWindow & Door Installer Website Design Guide
uPVC, aluminium, composite doors, bi-folds, sliding doors and conservatory pages built around galleries, FENSA trust signals and quote requests.
View window & door installer guide websitesHeating Engineer Website Design Guide
Boiler installation, servicing, repairs, heat pumps, underfloor heating and commercial heating pages with Gas Safe trust signals and quote forms.
View heating engineer guide websitesDrainage Website Design Guide
Drain unblocking, CCTV surveys, jetting, repairs, emergency call-outs and commercial drainage pages built around real job photography.
View drainage guide websitesCleaning Company Website Design Guide
Domestic, deep clean, end of tenancy, commercial contract and specialist cleaning pages built around trust signals, pricing and booking forms.
View cleaning company guide websitesTrades Website Design Guide
The pillar guide to website design for every UK trade — features, SEO, AEO, galleries, local search and links to all our trade hubs.
View trades guide websitesHome & Local Services
Mobile-first sites for businesses that live and die on local search.
Pest Control Website Design
Treatment pages by pest type plus same-day availability front and centre.
View pest control websitesLocksmith Website Design Guide
24-hour lockout messaging, tap-to-call and local SEO for 'emergency locksmith near me'.
View locksmith guide websitesGardening & Landscaping Website Design
Inspiration-led galleries that sell patios, decking and full garden designs.
View gardening & landscaping websitesBeauty & Lifestyle
Booking-first websites for appointment-led businesses.
Barber Website Design
Online booking, price lists and Instagram-style galleries on every device.
View barber websitesHair & Beauty Salon Website Design
Treatment menus, stylist profiles and one-tap booking that fills quiet slots.
View hair & beauty salon websitesHealth, Fitness & Wellness
Membership, coaching and consultation websites for the health and fitness sector.
Health, Fitness & Wellness Website Design
The parent guide for gyms, nutritionists, personal trainers and the wider wellness sector.
View health, fitness & wellness websitesGym Website Design
Membership pages, facilities, class timetables and free trial sign-ups designed to convert.
View gym websitesNutritionist Website Design
Websites for nutritionists that showcase your credentials and expertise, build trust and turn visitors into consultation enquiries.
View nutritionist websitesPersonal Trainer Website Design
Personal brand, coaching packages and online coaching enquiries.
View personal trainer websitesProfessional Services
Credibility-first websites for advice-led businesses.
Accountant Website Design
Service pages for self-assessment, payroll and limited companies that pre-qualify leads.
View accountant websitesSolicitor Website Design
Clear practice areas, regulated-looking design and confidential enquiry forms.
View solicitor websitesEstate Agent Website Design
Valuation call-to-actions and listings that win instructions from vendors.
View estate agent websitesMortgage & Insurance Broker Website Design
Trust signals, compliance wording and enquiry forms built for regulated advice.
View mortgage & insurance broker websitesConsultant Website Design
Positioning-led pages that justify your day rate before the first call.
View consultant websitesMore industries we build for
Hospitality, health, automotive, education, retail and more.
What's included
Designed To Help You Generate More Enquiries
Every website we build includes the same technical foundations, whatever your industry. These are the details that decide whether you get found, whether people stay, and whether they contact you.
Mobile-first responsive design
Over 70% of local searches happen on a phone, so we design for the small screen first.
SEO-ready page structure
Clean headings, fast indexable HTML, unique titles and descriptions on every page.
Fast loading performance
Optimised, compressed images and lean code so pages load in around a second.
Google Business Profile integration
Maps, opening hours and location signals wired into your site and your listing.
Contact forms & click-to-call
Short forms that get completed, plus one-tap calling on every mobile page.
Reviews & trust signals
Real testimonials, trade badges and accreditations placed where they change minds.
Secure SSL & privacy
HTTPS as standard, GDPR-friendly forms and a cookie notice done properly.
Analytics & Search Console
Set up from day one so you can see exactly where enquiries come from.
Built to help your business grow
A great website is not just about appearance. It should work as a marketing tool that brings in enquiries around the clock, including the evenings and weekends when you cannot answer the phone.
Every website we build is designed with three priorities: attract more visitors through search engines, build trust with potential customers, and convert those visitors into genuine enquiries. Whether you are launching a new business or replacing an outdated site, our goal is a website that supports your growth rather than sitting there looking pretty.
You can read more about our website design service, our local SEO services for ranking in the towns you cover, or website redesigns if you already have a site that is underperforming. Prices and package details are on our pricing page.
How we work
Our Website Design Process
A simple, six-step process with no jargon and no surprises. You always know what is happening and what we need from you next.
Step 1
Discovery
We learn how your business actually wins work — the services that pay best, the areas you cover and the questions customers always ask. That shapes the sitemap before a single pixel is designed.
Step 2
Design
You get a design tailored to your industry, not a recoloured template. Layout, imagery and calls to action are chosen for the way your customers make decisions.
Step 3
Build
We build a fast, accessible, mobile-first website with clean code, compressed images and a structure search engines can crawl easily.
Step 4
SEO optimisation
Keyword-led page titles, meta descriptions, headings, internal links and local schema so your site has the best possible chance of ranking.
Step 5
Launch
Every page, form and phone link is tested on real devices. We handle domains, hosting, SSL, analytics and Search Console, then go live.
Step 6
Ongoing support
Updates, edits, hosting and monitoring whenever you need them — or take control yourself with our simple content editor.
Local web design
Industry Websites, Wherever You Are in the UK
We work with small businesses right across the UK and build local search into every project, so you rank in the towns and cities you actually serve. Browse a city page for local pricing and examples.
- Website design in Manchester
- Website design in Birmingham
- Website design in Bristol
- Website design in Liverpool
- Website design in Nottingham
- Website design in Peterborough
- Website design in Leicester
- Website design in Glasgow
- Website design in Edinburgh
- Website design in Newcastle
- Website design in Leeds
- Website design in Sheffield
- Website design in Northampton
- Website design in Cambridge
FAQ
Frequently Asked Questions
Ready to Grow Your Business Online?
Whether you are a tradesperson, professional service or local business, we will create a website designed to help you attract more customers and grow with confidence. Book your free website review today and see exactly what is holding your current site back.
Explore our other guides and hubs
Every guide we publish, one click away — pick the trade or topic closest to your business.
Trades Website Design: The Complete Guide
The pillar guide to website design for UK trades — every trade we build for, plus SEO, AEO, galleries and local search.
Plumber Website Design: The Complete Guide
How plumbing companies build websites that win emergency call-outs and booked jobs.
Locksmith Website Design That Generates Calls
Websites for locksmiths built around emergency lockouts, local search and one-tap calling.
Electrician Website Design That Generates Enquiries
Websites for electrical contractors that lead with accreditations and convert enquiries.
Pest Control Website Design That Wins Jobs
Websites for pest control companies with treatment pages by pest type and same-day availability.
Builder Website Design That Wins Projects
Websites for builders and construction companies built around project galleries and quote forms.
Painter and Decorator Website Design That Sells Your Finish
Websites for painters and decorators built around before-and-after galleries and quote forms.
Joiner Website Design Built Around Your Craftsmanship
Websites for joiners, kitchen fitters and joinery companies built around project galleries.
Carpenter Website Design That Fills Your Diary
Websites for carpenters covering first fix, second fix, roofs, decking, flooring and kitchen fitting.
Roofing Website Design That Books Surveys
Websites for roofing companies covering emergency call-outs, flat and pitched roofs, repairs, re-roofs and guttering.
Plasterer Website Design That Fills Your Diary
Websites for plasterers covering skimming, external rendering, silicone render, dry lining, ceilings and coving.
Landscaping & Driveway Website Design
Websites for landscapers and driveway installers covering block paving, resin, tarmac, patios, artificial grass, fencing and decking.
Kitchen Fitter Website Design
Websites for kitchen fitters and kitchen companies covering bespoke, luxury, budget and flat-pack kitchens, renovations, worktops and appliances.
Bathroom Fitter Website Design
Websites for bathroom fitters and bathroom companies covering full refurbishments, wet rooms, en suites, accessible bathrooms, tiling and plumbing.
Flooring Website Design
Websites for flooring companies and floor fitters covering wood, laminate, LVT, vinyl, carpet, commercial flooring and floor restoration.
Scaffolding Website Design
Websites for scaffolding companies covering domestic, commercial and industrial scaffolds, temporary roofs, access towers, CISRS competence and site survey enquiries.
Window & Door Installer Website Design
Websites for window and door installers and double glazing companies covering uPVC, aluminium, composite doors, bi-folds, sliding doors, conservatories and FENSA trust signals.
Heating Engineer Website Design
Websites for heating engineers and boiler companies covering boiler installation, servicing, repairs, heat pumps, underfloor heating, smart controls and commercial heating.
Drainage Website Design
Websites for drainage companies covering drain unblocking, CCTV surveys, jetting, root removal, drain repairs, emergency call-outs and commercial drainage.
Cleaning Company Website Design
Websites for cleaning companies covering domestic cleaning, deep cleans, end of tenancy, office and commercial contracts, carpets, ovens and specialist cleaning.
Health, Fitness & Wellness Website Design
The parent guide for gyms, nutritionists, personal trainers and the wider UK wellness sector.
Gym Website Design That Fills Trials
Websites for gyms and fitness centres built around memberships, facilities, class timetables and free trials.
Nutritionist Website Design
Websites for nutrition professionals built around credibility, consultation booking and educational content.
Personal Trainer Website Design
Websites for personal trainers and coaches built around personal brand, packages and online coaching.
Local SEO for Plumbing Companies
Get found on Google for the searches that actually bring in plumbing work.
Gym Website Cost: What You Should Expect to Pay
Honest gym website pricing and what memberships, timetables and integrations add.
What a Gym Website Should Include
Memberships, timetables, facilities and trials — and how to decide what you need.
Nutritionist Website Cost Explained
What a nutrition website costs, and whether to redesign or rebuild.
SEO for Nutritionists
A plain-English guide to being found by people searching for nutrition help.
Personal Trainer Website Cost Explained
What a PT website costs, and when custom booking is worth paying for.
SEO for Personal Trainers
Location relevance, service pages, reviews and a simple checklist.
What a Plumbing Website Costs in the UK
Real UK price ranges and what actually drives the cost of a plumbing website.
The Pages Every Plumbing Website Needs
The page-by-page structure that helps plumbers rank and convert.
Plumbing Website Mistakes That Cost You Jobs
The common errors that quietly lose plumbing enquiries, and how to fix them.
Google Ads for Plumbing Businesses
When paid search is worth it for plumbers, and how it works alongside SEO.
Electrician SEO: How Electricians Get Found on Google
Local search for electrical contractors — profile, reviews, service and location pages.
What an Electrician Website Costs in the UK
Real UK price ranges and what drives the cost of an electrician website.
The Pages Every Electrician Website Needs
The page-by-page structure that helps electricians rank and convert.
Electrician Website Mistakes That Cost You Enquiries
The common errors that quietly lose electrical enquiries, and how to fix them.
Google Ads for Electricians
When paid search is worth it for electricians, and how it works alongside SEO.
Explore more
Related pages you might find useful
Nearby locations
Industries we serve
- Plumber Website Design Guide
- Electrician Website Design Guide
- Website Design for Locksmith Businesses
- Website Design for Pest Control Companies
- Builder Website Design
- Website Design for Roofers
- Website Design for Plasterers
- Website Design for Landscapers
- Websites for Kitchen Fitters
- Bathroom Fitter Web Design UK
- Flooring Company Website Design
- Websites for Scaffolders
- Website Design for Gyms & Fitness Centres
- Website Design for Personal Trainers
- Websites for Garages & Mechanics
- Websites for Interior Designers
- Gee Web Design Homepage
- Website Design
- Website Optimisation
- Website Design Prices
- Speak to a Web Designer
Browse all UK locations we cover or see every industry we build websites for.