Gym website features
What should a gym website include?
A skimmable checklist of what belongs on a gym website, what is optional, and how to decide which features your gym actually needs rather than paying for things you won't use.
Short answer
What should a gym website include?
A gym website should make it obvious what kind of gym you are, what membership costs, what is in the building, when classes run, where you are and how to take the next step. Beyond those essentials — trainer profiles, galleries, class pages, booking integrations — what you need depends entirely on how your members currently join, book and get in touch.
- Websites from £495
- Mobile-first by default
- Edit your own timetable and prices
- Typical builds from 7–14 days
- Connects to booking software you already use
- No features you don't need
The essentials
These apply to nearly every gym, from a 24-hour strength gym to a boutique class studio. If a visitor cannot find these things in under a minute on their phone, the site is not doing its job.
Clear membership options
What each membership includes and what it costs, or a clear price range. Hiding prices mostly loses enquiries to competitors who published theirs.
Facilities
What is actually in the building — equipment, studios, changing rooms, parking. People are picturing themselves training there.
Location and opening hours
Address, a map, parking notes and accurate hours. Obvious, and frequently out of date.
Real photographs
Real photographs of your gym, team and facilities are usually more useful than generic stock imagery, because they show potential members what to expect.
Contact and enquiry
A short form that arrives in your inbox, plus your contact details visible without hunting.
An obvious next step
A free trial, a day pass or a tour — stated plainly, repeated down the page.
Class timetable and class pages
If you run classes, the timetable is one of the most visited pages on the site. Publish it as a readable page rather than a PDF or an image — a large share of visitors are on a phone and simply will not open a download.
The popular classes also deserve a short page each. People search for spin, yoga, boxing or over-50s sessions by name plus their town, and a single timetable page cannot realistically be found for all of them. Say who the class suits, how hard it is and when it runs.
Useful, but not for every gym
Trainer and team profiles
Valuable where members choose you partly because of the people. Less relevant in a large, staff-light 24-hour gym.
Photo gallery
Worth it if you have good photography of several distinct spaces. A gallery of four mediocre photos is worse than none.
Genuine member reviews
Only real ones, published with permission. Never invented, never generic.
FAQs
Great for the questions your reception answers ten times a week — contracts, freezing memberships, parking, guest passes.
Multiple location pages
Essential if you have more than one site. Each needs its own address, hours, facilities and timetable.
Booking or member integrations
Sensible when you already use a platform. We connect it rather than trying to replace software you have paid for.
Want a second opinion on your current site? Send us the address and we'll tell you honestly what we'd change — no charge, no pressure.
Which features does my gym actually need?
The right features depend on how people currently join, book classes and contact your gym. Start with the information every potential member needs, then add booking or membership functionality only where it genuinely improves the journey.
There is no universal list, and you should be sceptical of anyone who gives you one. Work through these three questions and the answer usually becomes obvious.
A simple rule
Add a feature when it removes a question your staff currently answer by hand. Skip it when it only exists because a competitor's site has one. Whatever you include, it needs to be fast on a phone, clearly titled so Google can tell a timetable from a membership page, readable for everybody, and editable by you so the timetable never goes stale.
How do people join?
If they walk in and sign up at reception, the site needs to sell the visit. If they join online, the sign-up route needs to be short and unmistakable.
How do people book?
If classes are booked on an app you already pay for, link or embed it. If nothing is booked at all, you do not need booking functionality.
How do people get in touch?
If most enquiries arrive by message or form, make the form short and prominent. If people mostly turn up, prioritise directions, hours and photos.
Want help deciding what you need?
Tell us how members join and book, and we'll tell you honestly which features are worth paying for and which are not.
What to do next
Know what you need and want the budget? See gym website cost.
Want the full picture? Read gym website design.
Compare the packages on our pricing page.
Tell us about your gym and we'll suggest the shortest route to more trials.
FAQ
Gym Website Feature FAQs
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