Personal trainer website cost
How much does a personal trainer website cost?
The price first, then a plain explanation of what a personal trainer actually needs — and where the line sits between a simple enquiry website and something requiring custom booking or online coaching functionality.
Short answer
How much does a personal trainer website cost in the UK?
At Gee Web Design, a Starter website is £250, an Intermediate website starts from £495 and a Custom project starts from £1,000. Most personal trainers need a straightforward enquiry-led website at the lower end. The cost rises when you add separate pages for several services, or bespoke functionality such as online coaching sign-ups, payments or booking.
- Websites from £250
- Published pricing, no sales calls
- You own the website
- Typical builds from 7–14 days
- Optional care plans from £15/month
- Written quote before any work starts
Our three website packages
Prices are published so you can place yourself before speaking to anyone. Most self-employed trainers need the first package; the second suits trainers running several distinct services.
Starter — £250
A small, fast, mobile-friendly site — home, about, services, packages and contact — with your credentials, an enquiry form and a simple editor.
Intermediate — From £495
A page for each service you offer, more detailed package pages, a resources or article section, and stronger internal linking so each service can be found on its own.
Custom — From £1,000
Bespoke functionality — online coaching sign-ups, payments, client areas or booking built around how you actually work.
What a personal trainer website usually needs
Most trainers need fewer pages than they expect. The list below covers the requirements that genuinely affect what a build costs; the full content checklist lives on the main personal trainer website design guide.
- A homepage that says immediately who you train and where.
- An about page with your story, qualifications and insurance.
- A services page — or a page per service if you offer several, which is the main thing that moves the price.
- Online coaching described separately from in-person work, if you offer it.
- Pricing or packages, where you are comfortable publishing them.
- A short enquiry form and a clear consultation call to action.
Simple enquiry website or custom functionality?
This is the decision that determines your budget, and it is worth being honest about. Adding functionality you do not use costs money at the start and creates admin forever.
A simple enquiry website is enough when
- You fill your diary through conversations
- Clients pay you by transfer or in person
- Your schedule changes week to week
- You're building or rebuilding your client base
Custom functionality is worth it when
- You sell online coaching to people you've never met
- You want payment taken at the point of sign-up
- Scheduling admin is genuinely eating your time
- You run programmes with structured content delivery
Not sure which side you're on?
Tell us how clients currently find you, book with you and pay you, and we'll tell you honestly whether you need anything beyond the Starter package.
What changes the price
Number of pages
The main factor. Five pages is Starter; ten to fifteen with a page per service is Intermediate.
Services offered
Online coaching, one-to-one, small group and specialist programmes each deserve a page if you want to be found for them separately.
Content and photography
Writing your own copy keeps costs down and sounds like you. Real photographs of you training clients are usually more useful than generic stock imagery, because they show people what working with you looks like.
Booking and payments
Linking to a platform you already use is straightforward. Building bespoke sign-up and payment flows is custom work.
Ongoing updates
Every site includes a simple editor. Optional care plans start from around £15 a month if you'd rather not.
What to do next
Worried about being found rather than the build? Read SEO for personal trainers.
Want the full picture? See personal trainer website design.
Compare the packages on our pricing page.
Ready for a number? Tell us about your training business and we'll reply within 24 hours.
FAQ
Personal Trainer Website Cost FAQs
More health, fitness & wellness guides
Personal Trainer Website Design
The main guide to websites for trainers.
SEO for Personal Trainers
How to get found by clients nearby and online.
Health, Fitness & Wellness Website Design
The parent guide for the wider wellness sector.
Gym Website Design
Websites for gyms and fitness studios.
Nutritionist Website Design
Websites for nutrition professionals.
Website Packages and Pricing
Full detail of what sits in each package.
Get a free review of your PT website
Send us your current site, or a short description of what you offer, and we'll reply within 24 hours with honest feedback and a price.
Want a fixed price for your PT website?
Tell us what you offer, whether you train in person, online or both, and what you'd like the site to do. You'll get an honest quote in writing.