Get discovered
Useful service pages, clear metadata and local SEO foundations help search engines understand what you offer.
Beauty salon website design
Website Design for beauty salons, hair salons and independent specialists
Salon clients often arrive from Google or Instagram and want to check services, prices, availability and the atmosphere before they book. Your website should turn that quick mobile visit into a confident appointment.
Common problems
Where enquiries are often lost
- Long treatment menus that are hard to scan on a phone
- Social posts doing all the work while Google visitors lack detail
- Booking links separated from service and price information
- Out-of-date galleries or opening information
Recommended features
What your website should include
- Mobile-friendly treatment and price menus
- Booking-system integration
- Service pages for key treatments
- Team profiles and genuine review links
- Optimised salon and treatment photography
- Local SEO foundations for relevant services and areas
Before you commission a website
Questions salon owners ask before commissioning a website
What should a salon show before someone books?
The treatment, how long it takes, the price, who performs it and where you are. Add opening hours, parking or transport notes and a few real photos of the salon so a first-time client knows what to expect.
For example, a gel manicure listing might read: 45 minutes, from £30, available with any nail technician, Tuesday to Saturday — with the booking button directly underneath.
Should every treatment have its own page?
Give materially different treatments individual pages when each needs its own explanation, preparation, price or booking route — lash extensions and brow lamination are good examples. Minor variations such as a colour upgrade belong in the main treatment menu. Thin pages that repeat the same text help nobody.
How should prices and booking links appear?
Beside the treatment they relate to. A visitor reading about balayage should see its starting price and a booking button on the same screen, rather than hunting for a separate price list.
Can the website connect to my existing booking platform?
Usually a clear booking link is possible, and some platforms also allow an embedded booking widget. Deeper integration depends on the platform, so we confirm exactly what the project includes before quoting.
Built around your client journey
From local search to a confident booking
Build confidence
Fast mobile pages explain services, pricing, credentials and practical details without making visitors hunt.
Make the next step easy
Connect the booking tool you already use or collect the right details through a focused enquiry form.
Website packages
A clear starting point for your project
Specialist projects are individually quoted. Final pricing depends on the number of pages, content requirements, integrations and functionality. You will receive a fixed quote before the project begins.
Solo Professional Website
From £495
A clear, professional website for an independent service business.
Independent practitioners, therapists, personal trainers, nutritionists and newer businesses.
- Responsive website design
- Up to five core pages
- Service or treatment information
- Enquiry form
- On-page SEO foundations
- Mobile optimisation
- Social-media links
Business Growth Website
From £995
A broader website and enquiry journey for an established or growing business.
Established salons, clinics, wellness studios, gyms and growing businesses.
- Expanded service or treatment pages
- Booking-system integration
- Galleries and genuine testimonials
- Google review links or approved integration
- Enhanced enquiry journey
- Expanded SEO foundations
- GA4 and Google Search Console setup
- CMS functionality where required
Custom Booking or Membership Website
Individually quoted
A scoped build for advanced customer journeys and bespoke functionality.
Businesses requiring advanced bookings, payments, memberships, e-commerce, multiple locations or custom integrations.
- Advanced bookings
- Payments and deposits
- Membership functionality
- E-commerce
- Multiple locations
- Custom integrations
- Bespoke functionality
Ongoing SEO
Keep Growing After Your Website Launches
Build on strong SEO foundations with consistent, useful content and technical improvements. We recommend beginning with an initial three-month period because sustainable organic visibility develops over time. Exact terms are confirmed before work begins.
SEO Growth
£195 per month
Best for steady, focused SEO growth.
Businesses building visibility around a focused set of services and locations.
- Monthly keyword and ranking review
- One researched SEO article per month
- One service or location page optimised
- Internal-link improvements
- Google Search Console monitoring
- Essential technical SEO checks
- Monthly performance update
- Recommendations for the following month
SEO Growth Plus
£295 per month
Best for businesses targeting more services and locations.
Businesses that need a broader monthly content and local-search programme.
- Two SEO articles or landing pages per month
- Deeper keyword and competitor research
- Google Business Profile optimisation
- Local SEO and relevant directory work
- Existing-page and conversion improvements
- Google Search Console and ranking monitoring
- Monthly performance report
- Monthly strategy call
FAQs
Questions about beauty salon websites
Can you integrate Fresha or another salon booking system?
Yes. We can connect the booking platform you already use and place the right booking action beside each relevant service.
Should every treatment have its own page?
Your most important treatments usually benefit from dedicated pages because clients need more detail and search for them separately. Smaller services can remain in a clear treatment menu.
Can I update prices and images myself?
A content editor can be included where required, or ongoing website support can handle changes for you.
Related industries