Knowledge Base
Web design and SEO answers for UK business owners.
Short, practical articles that answer the questions we get asked most — what a website should cost, how local SEO actually works, why a page loads slowly and what to fix first. No jargon, no filler.
SEO
Local SEO checklist for UK businesses
The exact steps we work through to get a UK business ranking in the local map pack and local organic results.
Read 7 min readGoogle Business Profile optimisation for trades and local services
The settings that decide whether you appear in the local map pack — and the ones that get profiles suspended.
Read 6 min readKeyword research for small businesses without expensive tools
How to find the terms worth targeting when you have no budget for enterprise SEO software.
Read 6 min readWebsite structure and internal linking that search engines understand
A clear hub-and-spoke structure helps both customers and crawlers find everything you offer.
Read 5 min readSchema markup for local businesses
Structured data helps search engines and AI assistants understand exactly what your business does.
Read 5 min readAEO: optimising your website for AI search and answer engines
Answer Engine Optimisation is about being the source an AI quotes, not just the link a user clicks.
Read 6 min readHow to redesign a website without losing rankings
Most redesign traffic losses come from three avoidable mistakes: changed URLs, lost content and missing redirects.
Read 6 min readHow to write service pages that rank and convert
One page, one service, one intent — with proof and a clear next step.
Read 6 min readWeb Design
What makes a website actually convert enquiries?
Conversion is not a colour choice. It is clarity, proof and removing friction between interest and enquiry.
Read 6 min readMobile-first design principles for service businesses
Most local searches happen on a phone. Design for that screen first and the desktop version follows easily.
Read 5 min readWebsite accessibility basics for UK businesses
Accessibility improves usability for everyone and reduces legal risk under the Equality Act 2010.
Read 5 min readPerformance
Business
How much should a small business website cost in the UK?
Honest UK price ranges for each type of small business website, and what actually drives the number up or down.
Read 6 min readGoogle Ads vs SEO for local businesses: which comes first?
They solve different problems. Ads buy immediate visibility; SEO builds an asset that keeps earning.
Read 5 min readWhat website maintenance actually includes
A care plan is insurance plus small improvements — not just 'keeping the site online'.
Read 4 min readMeasuring website performance: the numbers that matter
Track enquiries and where they came from. Almost everything else is context.
Read 4 min readWant this applied to your own website?
We will review your site against everything in this knowledge base and tell you the three changes that would make the biggest difference — free, with no obligation.