The pages every electrician website needs

Google ranks pages, not businesses. That single fact explains why one electrician with a plain twenty-page site outranks a competitor with a beautiful one-pager. Every search a customer types is answered by the most specific relevant page available, and a page that covers nine electrical services at once is never the most specific answer to any of them.

Structure also decides conversion. A customer who lands on a page about exactly the job they need — a fuse board replacement, an EICR before a tenancy, a charger for a new EV — is already reassured that you do this work regularly. A customer dumped on a generic homepage has to do that work themselves, and many will not bother.

The pages below are ordered by how much they typically contribute. Build them in this order if you are starting from nothing.

For how the structure affects the build price, see electrician website costs.

The homepage has one job: answer four questions before the customer scrolls. What do you do, where do you do it, why should I trust you, and how do I contact you. Everything else on the page exists to support those answers.

It is also the routing hub for the rest of the site. Every service page and the areas-covered page should be reachable from it in one click, both for customers and for crawlers following your internal links.

• A headline naming the service and the area — electrician in your town, not welcome to our website
• A tappable phone number and quote button visible without scrolling
• Your competent-person scheme registration and insurance shown early
• Links to every electrical service page
• Three or four recent Google reviews with names
• Photographs of your own completed work, not stock imagery
• The towns you cover, named in text

The most underrated page on a trade website. Customers letting a stranger work on their wiring read it far more often than electricians expect, and it is frequently the page that decides between you and the next quote.

Write it as a person, not a company. How long you have been doing this, what you trained on, who is in the team, what area you are based in, and the kind of work you enjoy most. A real photograph of you next to the van outperforms any amount of corporate copy.

• Your background, training and years in the trade
• Photographs of the actual people and vans
• Qualifications, scheme registration numbers and insurance details
• Where you are based and how far you travel
• What makes your service different, stated plainly

This is where the rankings and the enquiries come from. Each service gets its own page, written for the person searching that specific term, with the same reassurance and enquiry route as the homepage.

A good service page answers: what the symptoms or triggers are, what the work involves, how long it takes, what it typically costs, what certification the customer receives, and what happens when they contact you. Six or seven honest paragraphs beats two thousand words of padding.

Emergency traffic behaves differently from everything else on your site. Nobody reads. They scan for two things — are you available now, and what is the number — and they contact whoever answers those fastest.

Build the page accordingly: short, blunt, one enormous call button, no long paragraphs. Be honest about hours. An electrician who states weekday evenings and Saturday mornings and answers every time earns better reviews than one who claims 24/7 and lets calls ring out at 2am.

• The hours you genuinely answer, stated explicitly
• A realistic response time from your base
• The postcodes you cover out of hours
• Your call-out charge, or an honest range
• One large click-to-call button, repeated
• Common emergencies you handle — total power loss, burning smell, tripping RCD, exposed wiring

For most UK electricians this is now the single most valuable page they can add. Searches for EV charger installation are high intent, growing every year, and considerably less contested than general electrician terms in almost every town.

It also attracts a different customer: planned, researched, comparing two or three installers, and willing to read. That means the page can be longer and more detailed than an emergency page without losing anyone.

• The charger brands and models you install
• Typical installation cost and what changes it
• What the pre-installation survey involves
• Timescales from enquiry to installation
• Grant and funding eligibility where it applies
• Your EV-specific accreditations and manufacturer approvals
• Photographs of chargers you have actually installed
• A quote form directly beneath the content

Start with one areas-covered page listing every town and postcode you serve in plain text, then build individual pages for the towns you genuinely want more work in.

Individual location pages only work when they are genuinely different. Write about the housing stock and typical wiring age, the districts and commercial estates you cover, jobs you have completed there and your realistic response time. A template with the town name swapped gets filtered out as thin content and can weaken the whole site.

Our own areas we cover pages are written individually for exactly this reason, and the ranking logic is covered in SEO services for electricians.

Proof pages do the persuading that your own copy cannot. Three separate jobs are being done here: reviews establish that other people trusted you, the gallery establishes the standard of your work, and case studies establish that you have handled a job like theirs before.

For electrical work the gallery matters more than for most trades, because tidy work is visible. A photograph of a neatly dressed consumer unit says more about your standards than any paragraph.

• A live Google review feed, plus written testimonials with names and towns
• Before-and-after images of consumer units, rewires and lighting installs
• Short case studies naming the job type, property and area
• Commercial references if you want commercial work

Simple, and easy to get wrong. Every additional required field costs you a percentage of enquiries, and every enquiry lost here is one that already decided it wanted you.

Give people a choice of route, keep the form short, and test that it actually arrives — silently failing contact forms are startlingly common on trade websites.

• A tappable phone number at the top
• A short form: name, phone, postcode, job type, message
• Optional photo upload so you can quote without a site visit
• WhatsApp or text option
• Your hours, and when to expect a reply
• The areas you cover, restated

Once the core structure exists, supporting content catches customers earlier in the decision and builds the topical authority that helps your service pages rank. Write what people ask you on the phone.

Then make sure it all links together. Every service page should link to the relevant guides, and every guide should link back to the service. For a worked example, see the full electrician website design guide, Google Ads for electricians, or common electrician website mistakes. You can also explore our other industry website designs, browse SEO services for small businesses, view website examples and packages, or get your free website review.

• How much does an EICR cost?
• How long does a rewire take, and can I stay in the house?
• Signs your consumer unit needs replacing
• Do I need Part P notification for this job?
• EV charger grants and eligibility
• Why does my RCD keep tripping?