Concept Projects

Web design concept projects for UK businesses.

These are our own concept designs, not client sites. Each write-up covers the situation the design solves, how it is structured and what it is built to do — so you can see how a project like yours would be approached before you commit to anything.

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Concept project

Independent artisan bakery

Bakery concept: an online ordering website for an independent bakery

A concept design for a warm, brand-led bakery website that lets regulars order ahead and collect in-store without queueing at the counter.

Concept bakery website homepage showing online ordering and menu

Objectives

Replace a static one-page site with an ordering-ready website
Let customers browse the daily menu and pay online before collection
Give staff an easy way to update prices and sold-out items themselves

Design intent

Designed so ordering ahead is the obvious next step on every page
Menu and sold-out items editable by staff in minutes
Built to load quickly on a phone during the morning rush

How it's built

A six-page brand site built around the bakery's visual identity, with a lightweight CMS so the team can edit the menu without a developer.

Online ordering wired up with Stripe for secure card payments, plus a collection-time picker so the kitchen can pace orders through the morning rush.

Mobile-first pages optimised for fast load times, since most customers browse the menu from a phone on the way to the shop.

Related service Industry page

Concept project

Solo tradesperson — plumbing & heating

Plumbing concept: a lead-generation site for a local plumber

A concept design for a plumber relying on word of mouth: a fast, mobile-first site built to turn Google searches into phone calls.

Concept plumbing lead-generation website with click-to-call button

Objectives

Win more enquiries from people searching 'plumber near me'
Make it effortless to call or request a quote from a mobile phone
Build local search visibility across the towns the business covers

Design intent

Calling is one tap away from anywhere on the page
Structured for the towns and postcodes a plumber actually covers
Scoped to be designed, built and shipped within a week

How it's built

A focused, single-scroll landing page structured around urgency: emergency callouts, service list, trust signals and a sticky click-to-call button on mobile.

A short quote-request form for customers who would rather not phone and prefer a callback.

On-page local SEO foundations — service-area content, structured data and Google Business Profile alignment — for nearby search terms.

Related service Industry page

Concept project

Independent solicitors' practice

Solicitor concept: a professional site across multiple practice areas

A concept design for a calm, trustworthy legal website that makes complex services easy to understand and enquire about, without feeling intimidating.

Concept solicitors' website practice area pages

Objectives

Present multiple practice areas clearly without overwhelming visitors
Reassure prospective clients with plain-English copy and accreditation badges
Reduce time spent on the phone screening unqualified enquiries

Design intent

Designed to attract better-qualified enquiries than a phone number alone
Each practice area gets its own indexable, plain-English page
Built to cut down time spent screening enquiries by phone

How it's built

The site is structured around individual practice-area landing pages, each written in plain English with a clear next step rather than dense legal jargon.

Space for SRA and Lexcel accreditation badges so credibility registers at a glance.

A guided enquiry form that asks a few qualifying questions up front, so the right information reaches the right solicitor from the first message.

Related service Industry page

Concept project

Hair & beauty salon

Salon concept: a booking-first website for a hair & beauty salon

A concept design for a salon taking most bookings by phone and DM, where messages get missed outside opening hours and admin piles up.

Concept salon website with online booking calendar and gallery

Objectives

Let clients book appointments online, any time of day
Showcase the salon's work through a strong visual gallery
Cut down on no-shows and last-minute cancellations

Design intent

Booking is possible at any hour, not just during opening times
Reminders are built in to help reduce no-shows
Designed as a strong destination for an Instagram bio link

How it's built

An existing booking calendar connected directly into the website, so clients can see live availability and book without a phone call.

An Instagram-style gallery grid that brings the salon's best photos onto the site itself rather than relying on social media alone.

Automated booking confirmations and reminders to help clients remember appointments.

Related service Industry page

Concept project

Domestic & commercial electrician

Electrician concept: an accreditation-led site for EICRs and EV chargers

A concept design for an electrician chasing more EV charger and EICR work, built to look as credible online as the work is on the tools.

Concept electrician website EICR and EV charger service pages

Objectives

Build trust quickly with NICEIC and NAPIT accreditation front and centre
Create dedicated pages for EICRs and EV charger installation
Rank locally for electrician-related search terms across the areas covered

Design intent

Accreditations do the reassuring before anyone reads a word of copy
The higher-value work gets its own dedicated, indexable page
Structured for local 'electrician near me' style searches

How it's built

A trust-led homepage with accreditation badges above the fold, followed by dedicated service pages for EICRs, rewires and EV charger installation.

Service pages written to answer the questions customers actually ask, with a clear enquiry form and click-to-call button repeated throughout.

Local SEO foundations — location-specific content, schema markup and consistent business information — to support rankings in nearby towns.

Related service Industry page

Concept project

Independent roofing contractor

Roofing concept: a mobile-first emergency callout site for a roofer

A concept design for a roofer chasing emergency callout work, where most enquiries happen the moment a leak appears.

Concept roofing website emergency callout banner and project gallery

Objectives

Make emergency callouts the first thing a visitor sees on mobile
Showcase completed roofing projects to build confidence before the first call
Extend local search visibility into surrounding villages, not just the main town

Design intent

Emergency callouts are the first thing a visitor sees on a phone
Finished work is visible before anyone has to make a call
Built to stay fast on slower mobile connections

How it's built

The homepage leads with a bold emergency callout banner and a tap-to-call button that stays visible while scrolling on mobile.

A project gallery so prospective customers can see the standard of finished work before picking up the phone.

Location-aware content covering surrounding villages, alongside insurance and guarantee badges for reassurance.

Related service Industry page

Guides for your trade

Read what we build for each industry before you brief us — every guide covers the pages, proof and enquiry flow that win work.

UK Solicitors Website DesignPractice-area pages, regulated-firm trust signals and confidential enquiry forms.UK Nutritionists Website DesignCredentials, clear service pages and consultation booking that earns trust.Drainage Companies Website Design GuideUnblocking, CCTV surveys and 24-hour call-outs with response times shown clearly.Website Design for Painters & DecoratorsRoom-by-room galleries covering interior, exterior and spray finishing.

Or browse every industry we build websites for and the complete trades website design guide.

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