Case studies

The thinking behind a few of our favourite projects.

Every case study below walks through the brief, the objectives and the design decisions behind a real Gee Web Design project — not just the finished screenshot.

Northside Bakery website homepage showing online ordering and menu

Independent artisan bakery

Northside Bakery: an online ordering system for a boutique bakery

Northside Bakery needed a warm, brand-led website that let regulars order ahead and collect in-store without a queue at the counter.

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Apex Plumbing lead-generation website with click-to-call button

Solo tradesperson — plumbing & heating

Apex Plumbing: a lead-generation site for a local plumber

Apex Plumbing was relying entirely on word of mouth and needed a fast, mobile-first site that turned Google searches into phone calls.

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Hartwell Legal solicitors' website practice area pages

Independent solicitors' practice

Hartwell Legal: a professional site across multiple practice areas

Hartwell Legal wanted a calm, trustworthy website that made complex legal services easy to understand and enquire about, without feeling intimidating.

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