Massage website guide
What a massage therapist website needs before launch
A practical pre-launch checklist for massage therapist websites: treatments, practitioner details, prices, location, booking, accessibility, photos and legal pages.
By Gee Web Design · Updated 27 September 2026
Short answer
What does a massage therapist website need before launch?
Before launch, a massage therapist website needs a clear page for each treatment, practitioner details and qualifications, prices and durations, location and travel information, a working booking route, accessible and fast pages, genuine photographs, useful FAQs, and appropriate legal pages such as a privacy policy.
Treatments and practitioner details
- A page or clear section for each treatment: who it suits, what happens, pressure level and what to wear or bring
- A short comparison so visitors can tell treatments apart
- Your qualifications and professional memberships, exactly as held
- A real photo of you or each practitioner
Prices, durations and location
- Price for each duration option, shown beside the treatment
- Address, parking, public transport and accessibility of the treatment room
- If you offer home or mobile visits, the areas you genuinely cover and any travel charge
Booking
- One consistent booking button on every treatment page
- A link or embed from the booking platform you already use, or a short enquiry form
- Cancellation policy visible before booking
- The full journey tested on a phone
Want a second opinion on your current site? Send us the address and we'll tell you honestly what we'd change — no charge, no pressure.
Accessibility, photography and FAQs
- Readable text sizes and colour contrast, descriptive image alt text and a site that works with a keyboard
- Genuine photos of your room and setting rather than generic stock images
- FAQs covering first visits, health conditions you ask clients to mention, and gift vouchers if you sell them
Legal and practical information
- Privacy policy and cookie information, particularly if you use analytics or a booking form
- Any health questionnaire wording written or approved by you
- Business contact details and opening hours consistent with your Google Business Profile
Want this checklist built into your site?
We build massage therapist websites with every item above considered from the start.
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