Understand the difference between search and training
Anthropic documents separate agents for different activities:
| Agent | Purpose described by Anthropic |
|---|---|
| Claude-SearchBot | Supports the quality of search results |
| Claude-User | Retrieves content in response to user requests |
| ClaudeBot | Collects content that could contribute to model training |
Anthropic says blocking its search or user-request agents can reduce relevant access or visibility. You can review the distinctions in its crawler guidance.
Ask your developer to check the settings that apply to your public pages. Do not assume that a blanket rule covering “AI bots” reflects the choices you want. Equally, do not open private areas or remove security protections just to pursue visibility.
Can someone understand your service without contacting you first?
Contact is the next step, but it should not be a requirement for learning the basics.
A useful page explains what the service is, who it suits and what happens when someone enquires. If you serve a particular area, say where. If you offer several packages, explain the differences. If you need a brief before quoting, explain what that brief should include.
For example, a hypothetical dance-filming business might offer showreels, audition filming and social content. Those are related but different needs. A single page saying “creative filming solutions” would leave customers uncertain about what they could book.
Separate descriptions, useful examples and a clear enquiry route would make the offer easier to assess.
Put essential information on the page itself
Check whether important facts are only shown in an image, buried in a downloadable document or revealed after several clicks. People should be able to find the core details in readable page text.
This does not mean removing useful photos, videos or brochures. It means accompanying them with enough explanation to understand what is being shown. A project video benefits from a description of the brief and work delivered. A price image should have an accessible text equivalent.
Ask your developer to check how the page is delivered as well as how it looks. A working animation is not evidence that every retrieval system receives the underlying content.
Reduce uncertainty about who you are
Your About page, service pages and contact details should tell a consistent story. Use your real trading name, describe your actual work and link to genuine profiles where appropriate.
If you publish expert advice, explain who is responsible for it. If you mention experience or qualifications, be specific and truthful. A vague claim that you are “industry leading” does little to help someone judge whether you are right for their project.
Our GEO guide explains how evidence and useful examples fit into an AI visibility plan.
Check the accuracy of observed answers
If you see Claude mention your business, look beyond whether your name appears. Are the services and location correct? Does a cited link lead to the right page? Is the description based on outdated information?
Record the question, date and response as a sample. If you identify old information on a page you control, correct it. An inaccurate answer alone does not tell you exactly how it was produced, so avoid assuming you have found its cause.
Keep your focus on enquiries
A citation is useful to observe, but it is not a customer. Make sure a visitor arriving from any source can understand the offer and contact you without friction.
Our tracking guide explains how to review identifiable AI visits and enquiries. The AI search action plan helps prioritise website improvements.
Browse the AI Search Visibility Hub for the other platform guides, or contact Gee Web Design to discuss clearer content, website access and a better enquiry journey.