Voltline Electrical: an accreditation-led site for EICRs and EV chargers
Voltline Electrical wanted to win more EV charger installation and EICR work by looking as credible online as they are on the tools.
Business type
Domestic & commercial electrician
Objectives
- Build trust quickly with NICEIC and NAPIT accreditation front and centre
- Create dedicated pages for EICRs and EV charger installation
- Rank locally for electrician-related search terms across the areas covered
Design solution
We designed a trust-led homepage with accreditation badges above the fold, followed by dedicated service pages for EICRs, rewires and EV charger installation.
Each service page was written to answer the questions customers actually ask, with a clear enquiry form and click-to-call button repeated throughout.
Local SEO foundations were put in place — location-specific content, schema markup and consistent business information — to support rankings in nearby towns.
Results
- A sharp rise in organic Google traffic within the first few months
- New EV charger enquiries arriving in the first week after launch
- Improved rankings for local 'electrician near me' style searches
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