Apex Plumbing: a lead-generation site for a local plumber
Apex Plumbing was relying entirely on word of mouth and needed a fast, mobile-first site that turned Google searches into phone calls.
Business type
Solo tradesperson — plumbing & heating
Objectives
- Win more enquiries from people searching 'plumber near me'
- Make it effortless to call or request a quote from a mobile phone
- Build local search visibility across the towns the business covers
Design solution
We built a focused, single-scroll landing page structured around urgency: emergency callouts, service list, trust signals and a sticky click-to-call button on mobile.
A short quote-request form was added so customers who prefer not to phone can still leave their details and get a callback.
We set up on-page local SEO — service-area content, structured data and Google Business Profile alignment — so the site could rank for nearby search terms.
Results
- A clear increase in weekly enquiry calls after launch
- Improved visibility in local Google Maps results
- The site was designed, built and shipped within a week
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