Hartwell Legal: a professional site across multiple practice areas
Hartwell Legal wanted a calm, trustworthy website that made complex legal services easy to understand and enquire about, without feeling intimidating.
Business type
Independent solicitors' practice
Objectives
- Present multiple practice areas clearly without overwhelming visitors
- Reassure prospective clients with plain-English copy and accreditation badges
- Reduce time spent on the phone screening unqualified enquiries
Design solution
We structured the site around individual practice-area landing pages, each written in plain English with a clear next step rather than dense legal jargon.
SRA and Lexcel accreditation badges were placed prominently to build trust at a glance, alongside short client testimonials.
A guided enquiry form asks a few qualifying questions up front, so the right information reaches the right solicitor from the very first message.
Results
- More qualified enquiries arriving through the website rather than cold phone calls
- The conveyancing page began appearing on the first pages of Google search results
- Less time spent by staff on initial phone screening
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