Bloom Studio: a booking-first website for a hair & beauty salon
Bloom Studio was taking most bookings by phone and DM, which meant missed messages outside opening hours and a lot of admin for the team.
Business type
Hair & beauty salon
Objectives
- Let clients book appointments online, any time of day
- Showcase the salon's work through a strong visual gallery
- Cut down on no-shows and last-minute cancellations
Design solution
We connected the salon's existing booking calendar directly into the website, so clients can see live availability and book without a phone call.
A gallery of recent work was built in an Instagram-style grid, pulling the salon's best photos into the site itself rather than relying on social media alone.
Automated booking confirmations and reminders were switched on to help clients remember appointments and reduce no-shows.
Results
- A meaningful share of bookings now happen online rather than by phone
- A visible drop in no-shows since reminders were introduced
- More referral traffic arriving from the salon's Instagram bio link
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